New Optilux Enhanced Reflective Available Now

Cerritos, California - International Coatings Company™ is excited to introduce its new Optilux™ 507 Enhanced Reflective Direct Print ink. The Optilux™ 507 Enhanced Reflective combines the appearance of a superior silver metallic shimmer during daylight hours with the enhanced visibility of a reflective ink when exposed to a direct light source in low light situations.

"Optilux™ 507 Enhanced Reflective was developed specifically in response to customer demand for a reflective ink that appears more opaque in regular light, yet has similar nighttime reflective capabilities as our Optilux™ 505 product" said Steve Kahane, President of International Coatings. The Optilux™ 507 Enhanced Reflective has a solid silver-shimmer like appearance and reflects just as brightly as the Optilux™ 505 product.

All of our Optilux™ Reflectives contain innovative microscopic glass beads that reflect light similar to a mirror, thus making Optilux™ the brightest reflective product in the market. The retro-reflectivity of the product is best displayed when a garment printed with Optilux™ is exposed to a focused beam of light, such as that from a flashlight or an automobile headlight. The glass beads then reflect or return light back to the light source.

Optilux™ 507 Enhanced Reflective can be used as a unique decorative tool as well as to increase the night-time visibility of a printed design. Letters or designs can be outlined or highlighted, or "hidden" motifs can be incorporated that only become visible in a darkened environment. The design possibilities are as endless as the artist's imagination. The ink can be printed as is, or even printed on top of other colors.

Optilux™ 507 Enhanced Reflective can be printed directly on a variety of substrates, including cotton and cotton/poly blend fabrics with excellent wash-fastness.

Optilux™ 507 Enhanced Reflective is part of our Optilux™ Reflectives line which includes the Optilux™ 505 Reflective Direct Print ink as well as the Optilux™ 950 Transfer System.

All Optilux™ Reflective products are available through International Coatings' exclusive network of distributor companies. Contact International Coatings toll free at 1 (800) 423-4103 (within the U.S. only) or 1 (562) 926-1010.

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507 Enhanced Optilux Reflective - Daytime View Close-Up